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Description

This practical, half-day workshop is designed for mid to senior executives of life sciences companies to answer the top burning questions on building value for their assets. Whether you’re partnering products or seeking investors to finance your products through development or through commercialization, executives seek the best practices for optimizing a communications strategy. Learn from other companies and come away with tangible deliverables designed to jumpstart your program around an investable story and build value for your assets. The workshop will feature case studies and interactive exercises.

Topics covered in the Building Value for Your Assets: Communicating with Investors and Partners:
• Creating an Investable Story
• Building a Strategic Communications Roadmap: Project Blueprint
• Navigating through “Data Deserts” between Catalysts
• Expanding Your Investor Base
• Attracting Attention of Investors and Potential Partners While Managing Expectations
• Crafting Media Relations and Social Media Message Strategies

Pricing:
BIO Member: $720
Non-Member: $900

Course Agenda

1:00 – 1:45 PM: Building the Strategic Communications Roadmap: Project Blueprint
Instructor: Donna L. LaVoie, President & CEO, LaVoieHealthScience

This module will provide you with templates to map out your milestones, activities, conference participation and other key initiatives in order to provide you and your company with a roadmap in which to execute a strategic communications program. Examples of different stage company roadmaps will be provided so that participants will have a reference point. Instructor will provide examples of programmatic activities to raise visibility and awareness during “data deserts” or down times between catalysts.


1:45 – 2:30 PM: Expanding Your Investor Base: LHS Reach™
Instructors: Paul Sagan, AVP, LaVoieHealthScience, and Dr. Mark Monane, Monane Group Clinical Consulting

This session will explain how to prioritize your interactions with the investment community. We will review funding rounds, types of investors, differences between investment versus licensing, timelines (how long should it take), what resources you need to start outreach, and techniques for understanding investor sentiment.


2:30 – 2:45 PM: Coffee Break and Networking​


2:45 – 3:30 PM: Engaging with Investors/Partners
​Instructors: Paul Sagan, AVP, LaVoieHealthScience and Dr. Mark Monane, Monane Clinical Consulting Group LLC

In this session, we will consider strategies for attracting investor and partner attention – conferences, investor/partner KOL days, working your network, press releases and PR, and social media expectations. We will explore what research is required prior to engaging with investors/partners and the materials required to engage for optimal success.


3:30 – 4:40 PM: Crafting Media Relations and Social Media Message Strategies
Instructors: Angus McQuilken, Business Development Manager, Life Sciences, McDermott Will & Emery LLP and Sharon Correia, SVP, Integrated Communications, LaVoieHealthScience

This module will review earned and social media strategies for companies seeking to increase their visibility and awareness. We will discuss trade and industry media, how to build constructive relationships with the professional media most influential to your organization’s brand, as well as develop social media strategies including discussions on when and when not to engage.


4:40 – 4:45 PM: Review of Key Takeaways
Instructor: Donna L. LaVoie, President & CEO, LaVoieHealthScience

This summary of the course’s lessons and tangible deliverables will empower your next steps to jumpstart your program around an investable story and build value for your assets.


4:45 – 5:00 PM: Coffee Break, Networking, Course Conclusion

Session ID: 548956

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