The advent of patient-focused drug development has underscored the priority of engaging the patient voice in pharmaceutical drug development. Increasingly, industry sponsors are engaging patients earlier in the development process. This is especially true in oncology via partnerships with patient advocacy organizations, individual patients and clinicians. However, these partnerships face challenges and require a willingness to change attitudes and approaches to reshape traditional models of drug development. In 2016, Bayer launched a pilot program, the Patient Advocate Advisory Council (PAAC), with the goal to design and execute a program whereby experienced patients advocates join development teams as advisors. The PAAC worked closely with Bayer on the pilot. The initiative paved a new way of introducing the patient perspective into Bayer’s clinical development at an early stage. The panel will share key learnings, best practices, obstacles and solutions from this collaboration.
Ability Level: All
Session ID: 503486